Store openings are the Olympics of retail creative branding. They require sprints in execution, endurance of ideas, and mightiness in coordinated communication.

As the Regional Art Director, I worked with the creative director and executive stakeholders to research and develop the creative direction for each hometown—one that held true to the local and global brand alike—and then inspired and infused this vision into our team. Together, we crafted the perfect brand experience, built by each end cap display, promotional direct mailer, soaring billboard, and social campaign.