SPIRIT FRUIT: BING CHERRIES
MOOD: BRIGHT, BOLD, ENERGETIC, FORWARD
VISUAL DIRECTION: 1960s, VIVID COLORS
The Harlem Renaissance, a creative and intellectual boom of the 1920s and ’30s, was represented by artists such as Langston Hughes and Duke Ellington, who reflected the neighborhood’s dazzling life and social reality. Harlem later became a launching pad for political upheaval and empowerment in the 1960s, and in the 21st century remains vibrant, creative, and focused on the future.
Its rich history, combined with today’s energy, has inspired our direction. The spirit of the neighborhood is captured through graphic elements, buoyant color, and kinetic compositions. Bold, impactful typography pays homage to the civil rights movement.