Bryant Park is a 9.6-acre privately managed park in Midtown Manhattan, built entirely over an underground structure that houses the New York Public Library’s archives. The large lawn in the park serves as an al fresco lunchroom for midtown office workers, with grills and cafés that have become popular after-work spots.
Keeping an outdoor vibe with light colors and clear wayfinding will carry the refreshing feeling of this park into the store. An upscale aesthetic reflects the park’s professional clientele and spirit of renovation. Simple text-only, black-and-white signage efficiently serves the lunch-rush crowd and the many world travelers who visit the Bryant Park area.