Morristown, incorporated in 1865, is surrounded by historic architecture rooted in Victorian and Arts and Crafts aesthetics. Gustav Stickley, a highly influential Arts and Crafts designer, built his landmark home, Craftsman Farms, in Morris County.
The commitment to craft and materials so characteristic of this movement connects well with the Whole Foods Market mission. For the store opening campaign, I drew inspiration from the iconic and exquisitely drawn flora and fauna wallpaper patterns by designers and artists of this period.